The old way
With Campaign Studio
What you can do
Tell the agent what you need in plain English. It creates the campaign, sets budgets, builds strategies, and configures targeting — automatically.
The agent discovers relevant audience segments, applies geo and device targeting, and assigns creatives to each strategy for you.
See exactly what is set up, what needs attention, and what is ready to go live. The agent guides you through each step.
Manage multiple advertisers, agencies, and campaigns from one place. Role-based access and org hierarchy built in.
How it works
Describe your campaign goals, budget, audience, and timeline in your own words.
"Run a summer display campaign for $75,000 targeting women 25-45 in the US, June through August, goal is online sales with CPA under $15"
The AI generates a full proposal — strategies, audiences, media mix, and KPIs. Edit anything or approve as-is.
One click and the agent sets up everything on MediaMath — targeting, creatives, budget allocation, activation.